It started as a joke.

It was 2 a.m. on a Thursday, a couple weeks after our second child, Zoey, a beautiful baby girl, was born... 

As seasoned parents we thought we had this down and pat, but after not sleeping for days on end, it finally got to us. Mom was asleep, she needed to rest up for the next shift and I was pacing in the living room with Zoey trying to soothe her with a constant stream of “shhhhhing.” It was NOT working. The crying woke her brother up in the other room. 

In my head, I’m silently screaming “noooooo! s*#$!” 

I texted my friend (now mind you it was 2 a.m.) who also had a newborn that was 4 months old. I said “I’m going to start a satirical baby clothing brand”. Funny thing, she responded at 2:15 a.m.

And that’s how 2 A.M. Baby was born.

2 A.M. Baby Is A Tribute to Parents 

What started as a joke became a reality when we realized that simply knowing there is someone else in the exact same situation as you somehow makes it all better. Shout out to parents everywhere, you guys are rock stars! More so, 2 A.M. Baby is about being reminded, sometimes in the darkest of moments, that you just need to laugh because that’s all you can really do. 

2 A.M. Baby exists to keep your wits about you, make you smile (no matter how tired or how much baby puke you’re covered in), and remind you that laughter is the best medicine.  

hang in there. sh*t happens. it gets better (we promise). 


2 A.M. Baby for Good

With every purchase of a 2 A.M. Baby you are helping 2 causes that are important to parents everywhere, and specifically the founders – making sure every kid has their essentials covered and play.

2 A.M. Baby donates a portion of our profits to Baby2Baby, a donation-based organization that provides essential items to kids and families in need, and KABOOM!, a Guidestar Gold Seal of Transparency accredited organization that provides kids and communities safe playspaces. Also, at checkout you have the option to round up your order total to donate even more! Thank you for supporting families and children in need, it means the world to us.

  • To learn more about Baby2Baby, click here.
  • To learn more about KABOOM!, click here.
2 A.M. Baby Unifying Mission

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